Last updated: September 26, 2011
Private Brands, Inc. (together with its affiliates, successors and assigns, “Private Brands” or “we/us”), respects your privacy and recognizes the importance of protecting personally identifiable information that you may share with us when you visit our website karlssonsvodka.com (the “Site”) or when you contact us. Our Privacy Policy is designed to assist you: (1) in understanding how we collect, use, and safeguard the personally identifiable information you provide to us, and (2) to make informed decisions when accessing the Site.
Please take a moment to review our Privacy Policy in detail. In brief, however:
We use your personally identifiable information to fulfill your requests with respect to Private Brands. We do not share your personally identifiable information with outside third parties without your consent.
We will only send you materials you have indicated you want to receive, and we will honor your opt-out requests.
We reserve the right to use or disclose your personally identifiable information in certain circumstances, such as to satisfy a legal request or protect our property.
WHAT INFORMATION DO WE COLLECT?
We collect personally identifiable information from our visitors on a voluntary basis and only to create or enhance our relationship with them. We may collect personally identifiable information from you in connection with your request for information about us. The personally identifiable information we collect is usually your first and last name, e-mail address, phone number and/or mailing address. We do not require registration or submission of personally identifiable information to obtain basic access to the Site.
HOW IS INFORMATION COLLECTED?
The personally identifiable information we collect is sent to us voluntarily by you through Internet forms, mail, telephone or e-mail correspondence. In addition, some sections of the Site use “cookies.” A cookie is a piece of data stored on the user’s computer tied to information about the user. We may use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user’s hard drive for an extended period of time. Persistent cookies can be removed by following the user’s Internet browser help file directions. By setting a cookie on the Site, users will not have to log in a password more than once, thereby saving time while on the Site’s comment service. We store a cookie on each user’s machine that contains a username and encrypted password. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. If you reject all cookies, you will not be able to use any portion of the Site that requires you to “sign in,” and you may not be able to take full advantage of all offerings.
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We may use a tracking utility that uses log files to analyze user movement.
CREDIT CARD TRANSACTIONS
In certain circumstances, you may be asked to provide credit card information to complete a purchase. In such event, it is our policy to redirect you to a payment processing portal hosted by a third party payment processor.
WE DO NOT COLLECT, ACCESS, STORE OR PROCESS ANY CREDIT CARD INFORMATION. PLEASE READ THE PRIVACY POLICY ON OUR PAYMENT PROCESSOR’S WEBSITE REGARDING THE USE, STORAGE AND PROTECTION OF YOUR CREDIT CARD INFORMATION BEFORE SUBMITTING ANY CREDIT CARD INFORMATION.
INFORMATION USE AND DISTRIBUTION
As stated above, we collect personally identifiable information to create or enhance our relationship with you, including, without limitation, to respond to your questions or comments, to e-mail you with updates and news or to send out information regarding Private Brands. Only those who expressly ask to receive such information online or offline will get it. We do not sell any information to third parties.
We occasionally disclose personally identifiable information about you to affiliates and nonaffiliates as permitted by law. Some examples include:
Disclosing information to a third party in order to process transactions that you request or authorize;
Sharing information with companies related to us so we can make you aware of new or other services that we offer (note that these companies may not use the information for any other purpose); and
Disclosing information in connection with legal proceedings, such as responding to a subpoena.
When information is shared with third parties, they are not permitted to use the information for any purpose other than to assist our servicing of your account or as permitted by law.
Though we make every effort to preserve user privacy, we may need to disclose personally identifiable information when required by law if we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on the Site or Private Brands.
LINKS TO THIRD PARTY SITES
The Site may contain links from Private Brands to third-party sites on the Internet (“Third Party Sites”). Your use of all such Third Party Sites are at your own risk it is your sole responsibility to evaluate the content and usefulness of the information obtained from Third Party Sites. We are not responsible for the privacy practices or the content of such websites. If you are concerned about the privacy policy of a certain third party, you may contact them directly or visit their individual web site to learn more about their individual privacy policies.
You further acknowledge that use of any Third Party Sites is governed by the terms and conditions of use for those websites, and not by Private Brands’ Terms of Use. Private Brands is not responsible for the content, business practices or privacy policies, or for the collection, use or disclosure of any information that the Third Party Sites may collect. To the extent such links are provided by Private Brands, they are provided only as a convenience, and such link to a Third Party Site does not imply Private Brands’ endorsement, adoption or sponsorship of, or affiliation with, such Third Party Sites. Private Brands does not accept any responsibility for reviewing changes or updates to, or the quality, content, policies, nature or reliability of Third Party Sites, or websites linking to the Site.
PUBLIC FORUMS
We may make job listing areas, message boards, news groups, and other community services available to you on the Site. PLEASE UNDERSTAND THAT ANY INFORMATION THAT IS DISCLOSED IN THESE AREAS BECOMES PUBLIC INFORMATION. WE HAVE NO CONTROL OVER ITS USE AND ARE NOT LIABLE IN ANY WAY FOR ANYONE’S USE, MISUSE, COLLECTION OR DISCLOSURE OF INFORMATION DISCLOSED IN PUBLIC AREAS. YOU SHOULD EXERCISE CAUTION AND JUDGMENT WHEN DECIDING TO DISCLOSE YOUR PERSONALLY IDENTIFIABLE INFORMATION OR ANY OTHER INFORMATION ABOUT YOURSELF. The information presented in these areas reflects the views of the individual users.
MOBILE APPLICATIONS
From time to time, we may offer certain mobile applications (“Apps”) for download. Such Apps, and the third party providers of such Apps, may collect personal information or usage information. YOU SHOULD ALWAYS READ AND UNDERSTAND THE POLICIES OF ANY THIRD PARTY PROVIDER AND YOUR WIRELESS CARRIER, BEFORE MAKING ANY PURCHASE OR DOWNLOADING ANY APP.
TEXT MESSAGING
From time to time, we may provide you with the opportunity to register for special promotions and services via text message. By sending us a text message, you are proving us with your mobile phone number and are opting-in to receive future text messages from us. If you opt-in, you agree that we may send such text messages to your mobile device. We may require you to consent again, from time to time. Your carrier may charge you for each message you receive in accordance with your calling plan and you agree that we are not responsible for such charges. If you do not wish to continue to receive any messages via your mobile device, you may opt-out at any time by responding to any text message that we send to you with a message that says “OPT-OUT” or “OUT”.
Business Transactions:
In the event that Private Brands or the Site is sold or transferred, or in the event that substantially all of our assets are sold or transferred to a third party, the Site and any personally identifiable information collected by us, will be among the transferred assets. By using the Site, you hereby agree to such transfer or assignment of your personally identifiable information collected by us, and you further waive any claims that could be made against us in relation thereto.
DATA SECURITY
Private Brands has technical, administrative and physical safeguards in place to help protect against unauthorized access to, use or disclosure of user information we maintain. Under our security practices and policies, access to personally identifiable information is authorized only for those who have a business need for such access, and sensitive records are to be retained only as long as necessary for business or legal needs and destroyed before disposal.
Although we work hard to protect personal information that we collect and store, no program is one hundred percent secure and we cannot guarantee that our safeguards will prevent every unauthorized attempt to access, use or disclose personal information.
If you become aware of a security issue, please email us at info [at] privatebrands [dot] com. We will work with you to address any problems.
YOUR CHOICES REGARDING YOUR PERSONALLY IDENTIFIABLE INFORMATION
If you do not want us to send you e-mail, offline communications, or other information, or if you want to have your personally identifiable information changed or removed, you can opt-out or request change or removal at any time by contacting us by e-mail at < info [at] spiritsofgold [dot] com. > or by mailing a request to: Private Brands, Inc., 33 West 17th St, 7th floor, New York, NY, 10011, USA, Attn: Maria Ekelund.
INFORMATION FROM MINORS
We do not intentionally gather personally identifiable information about visitors or users who are under the age of 21. If you believe that we have collected personally identifiable information about a visitor or user who is under the age of 21, please contact us at
UNDER NO CIRCUMSTANCES MAY YOU SUBMIT PERSONAL INFORMATION TO US IF YOU ARE UNDER 21 YEARS OF AGE. WE ARE COMMITTED TO COMPLIANCE WITH ALL APPLICABLE REGULATIONS, LAWS, AND RULES, INCLUDING THE CHILDREN’S ONLINE PRIVACY PROTECTION ACT.
GENERAL TERMS AND CONDITIONS OF USE / NOTICE OF CHANGES
By using the Site, you agree to the terms of this Privacy Policy and to our use of your personally identifiable information for the purposes given where the information is collected. If you do not agree to this Privacy Policy, you are not authorized to use the Site. By consenting to this Privacy Policy, you confirm that your command and knowledge of English is sufficient to understand the terms and conditions set forth herein.
For persons in the European Union, terms such as “personally identifiable information” refer to “personal data” as defined by the Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data. We will not collect any personal data from you unless you provide it to us voluntarily with your freely given specific and informed consent. By using the Site, you agree that we may transfer your personally identifiable information outside the European Union in connection with the purposes stated in this Privacy Policy. Your personal data may be transferred to the United States (or other non-European Union jurisdictions, as applicable).
You agree that your personally identifiable information may be processed by us in the country where it was collected as well as other countries (including the United States) where laws regarding processing of personally identifiable information may be less stringent than the laws in your country.
This Privacy Policy is subject to occasional revision, and if we make any substantial changes in the way we use your personally identifiable information, we will notify you of any such changes via e-mail and/or by posting the amended Privacy Policy on the Site. Please check back from time to time to ensure you are aware of any such notices of changes in our privacy practices. Your continued use of the Site will signify your acceptance of these changes.
If you have any questions about this Privacy Policy, please contact us < info [at] spiritsofgold [dot] com > by email or write us at:
Private Brands, Inc., 33 West 17th St, 7th floor, New York, NY, 10011, USA, Attn: Maria Ekelund.
